What is GreenFlip all about?
In the current age of Development and Globalization, our ‘choices’ continue to be those defined by the global market forces. Adoption of responsible and sustainable lifestyles has the potential to impact positively, the growing gap between environment, development needs and the human civilization. Strengthened institutions and invigorated alliances and partnerships are crucial to counter the negative impact of Global consumerist culture which has led to ecological devastations at multiple levels.
In the time and space where “I buy therefore I am” has become the universal mantra, the Liberty to choose from the Production-Consumption cycles is ours. We choose the products we use, the lifestyles we live, and the interests we nurture. In fact, at every moment we make a choice, ‘To do or not to do’. Every choice we make creates an impact on ourselves and our environment.
With consumerism and market economy becoming the driving force of our lives; these physical manifestations of development have disastrous consequences for the environment. While there have been numerous efforts by the industry, organizations, groups and associations to promote the cause of sustainable environment through ecologically sensitive consumer range of products and services, challenges of mass availability, acceptance and affordability have hindered the process.
Where, ‘going green’ and ‘making a difference’ is intrinsic to every product or process available.